Making the Most of Media Interviews: A Workshop for Women

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Tuesday, Oct 3, 2017 at 8:30 AM EDT 

{ "name":"Making the Most of Media Interviews: A Workshop for Women", "description": "https://ticketfi.com/event/1729/making-the-most-of-media-interviews-a-workshop-for-women\n\n\"Innovation, discoveries and scholarship from research intensive universities touches every aspect of our lives, yet many Canadians feel unconnected to developments from the academy. As a publicly funded institution, it’s important that we demonstrate to the public, the government, donors, and funding agencies the impact that their investment is making. One of the most effective ways to do this is through the media.\\n\\nMaking the Most of Media Interviews: A Workshop for Women\\nContinuing our support for gender equity and Waterloo's HeForShe IMPACT 10x10x10 initiative, Media Relations is  partnering Shari Graydon of Informed Opinions to facilitate the dialogue between media and expert women at the University by offering this 3.5-hour  interactive workshop as an introduction to engaging with the media. This workshop provides attendees with practical tools to enhance their capacity to turn media interview requests into education or advocacy opportunities, allowing them to:\\n\\n\\n\\tUnderstand how reporters, columnists and show hosts operate;\\n\\tPrepare for and feel comfortable in interviews (print and broadcast, friendly or hostile, long or short, live and taped);\\n\\tExercise more control in interviews by bridging from asked questions to important issues, and by introducing more nuanced context;\\n\\tTranslate abstract issues into concrete examples, memorable messages and compelling stories;\\n\\tPractice the above techniques in the safe and supportive environment of taped mock interviews; and \\n\\tAdapt their approach after viewing and discussing their own and others’ in-class interviews.\\n\\n\\nAdvance Survey: Before the workshop, we will circulate an online survey soliciting feedback from participants about their previous media interview experiences and fears about, likely topic areas, recent news stories that are relevant to their expertise, and desired learning outcomes, to help us tailor the session to their needs. \\n\\n \\n About Informed Opinions\\nInformed Opinions is a non-profit initiative that trains and supports women in making their ideas more accessible and increasing their impact. Their goals are to bridge the gender gap in public commentary and enhance the quality of public discourse by expanding the diversity of perspectives that inform Canada’s policies and priorities.\\n\"", "startDate":"2017-10-03", "endDate":"2017-10-03", "startTime":"08:30", "endTime":"09:30", "location":"East Campus 2 (EC2-1112) University of Waterloo EC2 1112 - ", "label":"Add to Calendar", "options":[ "Apple", "Google", "iCal", "Microsoft365", "Outlook.com", "Yahoo" ], "timeZone":"US/Eastern", "trigger":"click", "inline":true, "listStyle":"modal", "iCalFileName":"invite.ics" }